Hello, I'm Juce.
I'm the one behind Altèra, and I've never been able to see a journey as a checklist.
The first time
As a child, I remember travelling and feeling something inside me that even today I can't explain. I observed everything with a detail unusual for my age — the different sound of the trees, bread that tasted of something else, the way the light fell in the morning. I'd come home full of stories to tell. Those memories have stayed with me, intact, to this day.
How Altèra was born
For years I watched people around me — especially my family — planning trips with more stress than pleasure. Spreadsheets, dozens of open tabs, questions no one answered, vague expectations that ended in disappointment. And they started asking me for help. "Hey, can you look at this with me?" It became a habit.
One day I realised that what I was doing out of love for my family is exactly what many people needed: someone who would **listen before suggesting**, who would respect each traveller's budget and pace, and who wouldn't sell destinations as if they were products.
That's how Altèra began.
Today, Altèra helps travellers who want more conscious and personalised experiences — without endless hours of research, lingering doubts, or generic itineraries.
Every journey begins with a conversation.
The goal isn't to sell a destination, but to understand the person who will live it.
What I do differently
I offer two things rarely found when planning a journey: **time and attentive listening.**
I don't recommend destinations. I recommend experiences for each **traveller** — because the right trip for your best friend might be exactly the wrong one for you.
I believe travelling shouldn't be a race to see as many places as possible.
It should be an experience that makes sense for the one living it.
I love itineraries that leave room for the unexpected. That café you discover by chance, the chat with the lady at the fruit stall, the unplanned walk that stays with you forever — that's where the true journey lives. My job is to design the structure and leave space for those moments to happen.
Quem sou fora disto
Tenho um gosto especial por boa comida e por tudo aquilo que nos faz sentar á mesa sem pressa.
Leio muito, sobretudo romance e desenvolvimento pessoal. Acho que viajar e ler são primos próximos: duas formas diferentes de ver o mundo com outros olhos.
Canto. Em casa, no carro, no chuveiro. A minha banda sonora passa por soul antigo, R&B clássico, aquela música dos anos 80 e 90 que parecem não envelhece.
Há dois lugares que ficaram em mim: o Porto, pela alma que se sente em cada rua e a Ilha de Santa Carolina, em Moçambique, onde aprendi que parar também faz parte da viagem.
Sou, assumidamente, uma pessoa sentimental. Sinto as coisas em alto volume. Talvez seja por isso que acredito tanto no poder de uma viagem bem pensada.
Porque algumas viagens não mudam apenas o lugar onde estivemos.
Muda a forma como regressamos.
Se chegaste até aqui
Obrigada por leres.
Significa que talvez procures o mesmo que eu procuro oferecer: alguém do outro lado, real, que vai pensar na tua viagem com o mesmo cuidado com que pensaria na sua.
Acredito que uma viagem memorável não depende de gastar mais.
Depende de viajar de uma forma que faça sentido para ti.
Se quiseres conversar sem compromisso, sem pressão e sem guião, ficarei feliz por ouvir a tua ideia.
Até já,
Juce